Logic 3

Официальный сайт: www.spectravideo.com

SpectraVideo was founded in 1977. In 1983 it began distribution of Video Game and PC Controllers and Accessories. In 1998, the company was incorporated as SpectraVideo plc. Today, SpectraVideo plc is firmly established as one of the worlds largest Video Game Accessory companies, with sales of exclusive brands such as Logic 3, ScreenBeat and TopDrive, into over 30 countries, including Europe, USA, Australia and the Far East.

The company has in-depth experience in the design, development, manufacturing and supply of Video Game and PC Accessories. In addition to its Distribution skills, SpectraVideo plc have also developed specialised expertise in design, engineering, electronics, plastics and product assembly.

SpectraVideo's year on year growth, culminating in a record breaking year in 1998 was the result of an aggressive growth strategy started some 5 years previous. Today the same strategy is in place, ensuring that SpectraVideo plc will keep its place as one of the worlds most successful video game distribution companies, ever.

SpectraVideo plc is committed to the Video and PC gaming industry, and will continue to provide high quality products, under the Logic 3 brand name, at competitive prices. It is continuously studying market demands and changing user requirements, and will develop new and exciting product lines to meet these targets. SpectraVideo is determined to remain one of the dominant providers of Video and PC gaming accessories within the industry, and the strong image of Logic 3 in the market will continue.

SpectraVideo plc continues to pursue a professional and aggressive marketing strategy, with particular emphasis on packaging, POS, advertising and press. The strength of the Logic 3 brand name, is testimony to the success of this world wide activity, ultimately resulting in the consumer buying Logic 3 with confidence. In always applying a professional approach to its marketing activities, SpectraVideo plc is able to capitalise on the increasing need for product sophistication and reliability. Its concept to market cycle is one of the shortest in the industry, and with the support of high profile marketing campaigns, new and innovative product can be in front of consumers in the minimum amount of time.

SpectraVideo's marketing strategy also encompasses a level of dealer support that is the envy of all their competitors. In addition to the generous amount of POS, and consumer advertising support, SpectraVideo also offers a full marketing consideration to its dealers, including cross promotional opportunities, MDF co-ops, slotting fees, and net to zero schemes. A comprehensive level of dealer marketing support that ensures ALL SpectraVideo product gains maximum exposure, at all times.

Although the essence of the electronic entertainment industry is by necessity fast moving and often volatile, much of SpectraVideo's success has been its ability to monitor, anticipate and react quickly to changing patterns in consumer demand and product development. By utilising its sales teams as 'listening partners', SpectraVideo can often be ahead of the rest of the market with innovative sharp end product development. Its strong design team is tasked to develop radically new product that appeals to the largest audience of gamers, and at a price that will reflect the ability of the market to pay. The high reputation of Logic 3 product is re-inforced by International Quality Control standards that are monitored and applied throughout the production process

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